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Consumer
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Goals
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Improved customer satisfaction |
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Better customer relationships |
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Improved conversion rates |
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Increased sales |
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Reduced drop-out ratios |
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Enhanced brand perception |
Applications
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General interest portals |
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On-line markets |
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On-line shopping |
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Ticketing systems |
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Auction systems |
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On-line communities |
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On-line entertainment |
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On-line news services |
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iTV applications |
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Desktop software |
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Mobile services |
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Enterprise
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Goals
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Faster learning curves |
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Reduced training costs |
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Minimized support costs |
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Increased technology acceptance |
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Increased user efficiency |
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Lower utilization costs |
Applications
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Intranets |
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Enterprise portals |
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Knowledge management |
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CRM / eCRM |
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e-Procurement |
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Marketplace B2B |
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Corporate websites |
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On-line recruiting |
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Extranets |
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